- Single Booth Size: 10 ft. x 10 ft.
- Double Booth Size: 20 ft. x 10 ft.
- Triple Booth Size: 30 ft. x 10 ft.
- Items must be hand-carried. If exhibitors wheel items in, they may be stopped.
- A small two-wheel dolly may occasionally be permitted, but to be safe, anything that cannot be hand-carried should be shipped in advance or to show site.
- If an exhibitor is redirected to the dock due to cart usage, Material Handling charges will apply at $2.60 per pound.
- If Freeman discovers you wheeling items in, they reserve the right to redirect you through the loading doc and charge you a fee.
- 50-word Company Description and Contact Information featured on the Conference Website and Mobile App
- Presence on Conference Marketing Materials
- Attendee Lists: 2 pre-conference and 1 post-conference
- Complimentary and Discounted Conference Registrations (quantity determined by your exhibitor or sponsorship package)
- Complimentary Franchisee VIP Invitations (non-transferable, quantity determined by your exhibitor or sponsorship package)
A consistent, fair, and professional environment for all exhibitors.
Safety and accessibility for all attendees.
Compliance with Caesars Forum Conference Center and local Las Vegas regulations.
Typically 10’ x 10’ and arranged in a straight line with neighboring booths on both sides.
Maximum height: 8 ft. in the back half of the booth; 4 ft. in the front half near the aisle.
Displays must not obstruct sightlines of adjoining booths.
All demonstrations and collateral must be contained within the booth space.
Same regulations as a linear booth, but open to an aisle on two sides.
Maintain clear sightlines for neighboring exhibitors.
Height limits: 8 ft. in the back, 4 ft. near aisles.
- All demonstrations and collateral must be contained within the booth space.
Located on the perimeter of the exhibit hall, backing up to the outside wall.
Maximum height: 12 ft. in the back half of the booth; 4 ft. in the front half near the aisle.
Hanging signs are permitted, with the top of the sign not exceeding 20 ft.
- All demonstrations and collateral must be contained within the booth space.
Exposed to aisles on all four sides.
Typically 20’ x 20’
Full cubic content may be used up to a maximum height of 16–20 ft., including signage.
Hanging signs must be securely rigged and within height limits.
- All demonstrations and collateral must be contained within the booth space.
Meetings & product demos must take place within your booth space — not in aisles.
Sound, music, and lighting must be kept at levels that do not interfere with neighboring exhibitors or overall event flow.
No amplified microphones or live performances without prior approval.
Booth materials, displays, and giveaways must be contained in the booth space and comply with fire and safety regulations.
Booth Overview & Logistics
What is included in my booth space?
Each exhibit booth includes standard black pipe and drape only (8 ft. high back drape and 4 ft. side drapes), existing event center carpet, and one identification sign (company name only).
NO FURNITURE is provided. You can order furniture through The Freeman Company. All information regarding ordering furniture or services for your booth can be FOUND HERE.
Exhibitor Hand Carry/ Dolly Assistance
EXHIBIT HALL HOURS / SET-UP & TEAR DOWN
Exhibitor Move-In
Tuesday, March 24th
9:00 AM - 9:00 PM
(set-up is mandatory on Tuesday, please book travel accordingly)
Exhibitor Move-Out
Thursday, March 26th
6:00 PM - 11:00 PM
Exhibit Hall Open Hours
Wednesday, March 25th
3:00 PM - 6:30 PM
Thursday, March 26th
3:00 PM - 6:00 PM
The two times listed above are when you will need to have your booth staffed. The exhibit hall is open during all regular conference hours by appointment only.
Exhibitor/Sponsor Benefits (Subject to Deadlines and Payments)
What is my booth number?
Click HERE to Access Exhibit Hall Floor Plan
*Please note that company descriptions are NOT added to the Exhibit Hall Floor Plan link. They are only used on the main Conference Website and in the Mobile App.*
Sampling Food or Offering Services at Your Booth
Exhibitors who wish to sample food or beverages, or provide a service such as massage, chiropractic or stretching, must receive prior approval due to Las Vegas Health Regulations.
Please contact Chelsea Weitzman, chelseaw@franchiseupdate.com by the deadline, February 27th, 2026.
Note: Salon services such as waxing and lash extension are NOT permitted.
IAEE DISPLAY RULES & REGULATIONS
The International Association of Exhibitions and Events (IAEE) Display Rules & Regulations establish the official standards for booth design, height limitations, line-of-sight requirements, and professional conduct within the exhibit hall.
We adhere to these guidelines to ensure:
These rules are strictly enforced, and violations may result in on-site modifications or financial penalties.
Please view the complete IAEE Display Rules & Regulations and the MUFC Exhibit Hall Floor-Plan to determine your booth type.
**The guidelines for each booth type are summarized below, however we urge you to please read directly from the PDF for a complete understanding of what is allowed at your booth space.**
Display Rules, Design Standards & Booth Conduct
Linear / Inline Booth
Corner Booth
Perimeter Booth
Island Booth
Brand Representation Requirements:
Each booth may only display and promote 1 brand per 10' x 10' space. Companies that do not abide by this rule are subject to financial penalty.
Conduct & Etiquette. To maintain a professional & equitable exhibit hall experience: