Key Dates & Deadlines
Your master timeline for preparing for MUFC 2027. Review the dates below and complete the tasks that apply to your exhibit or sponsorship package.
Start with your MUFC Portal. Your Tasks section identifies the deliverables that apply to your company. Complete each applicable task and click Submit when required. Dates below are listed in chronological order, followed by items awaiting confirmation.
Register Your Team
MUFC Portal → Tasks → Register Your Team to Attend
Sign Sponsor & Exhibitor Policies Agreement
MUFC Portal → Tasks → Policies Agreement. Click Submit to complete the task.
VIEW AGREEMENT →Hotel Room Block Deadline (COMING SOON!)
Book your accommodations by March 4, 2027 to take advantage of MUFC's preferred hotel rates. After this date, group rates are subject to availability.
BOOK HOTEL →Submit Logo & Company Information
Submit your company details and vector logo (.ai or .eps) through MUFC Portal → Tasks → Logo & Company Information. Click Submit.
Submit Conference Guidebook Ad
For sponsorships that include a guidebook ad. MUFC Portal → Tasks → Conference Guidebook Ad. Click Submit.
Food or Beverage Sampling & Booth Services Requests
Advance approval is required for applicable food or beverage sampling and attendee services within your booth.
REVIEW BOOTH REQUIREMENTS →Submit Exhibitor Appointed Contractor (EAC) Documents
If using an outside contractor, submit the required EAC Form and Certificate of Insurance documentation to sponsors@franchiseupdate.com.
VIEW EAC REQUIREMENTS →Freeman Advance Discount Deadline
Estimated last day to order eligible furniture and exhibit services at Freeman's advance-order rates. Date subject to confirmation.
VIEW BOOTH SERVICES →First Pre-Conference Attendee List Released
Available under Resources in the MUFC Portal for eligible sponsors and exhibitors who are paid in full.
Submit Sponsor Video
For packages with a conference video benefit. Review specifications in your MUFC Portal video task and email the completed video to sponsors@franchiseupdate.com.
Second Pre-Conference Attendee List Released
Available under Resources in the MUFC Portal for eligible sponsors and exhibitors who are paid in full.
Encore Ordering Deadline
Order electrical, internet, monitors, lighting, and other A/V services directly through Encore.
ORDER WITH ENCORE →Submit VIP Franchisee Nominations
Submit qualifying franchisee nominations by this date. Eligibility and nomination allowances depend on your package. Nominations are not accepted onsite.
VIEW VIP PROGRAM →Freeman Warehouse Deadline to Avoid Late Fees
Last day for freight to arrive at Freeman's advance warehouse without an after-deadline charge. Shipments remain accepted through April 26 at 3 PM, with an additional fee after April 20.
VIEW SHIPPING DETAILS →Post-Conference Attendee List Released
Available under Resources in the MUFC Portal for eligible sponsors and exhibitors who are paid in full.
Additional Deadlines
Submit Tote Bag Insert for Approval
MUFC Portal → Tasks → Tote Bag Insert. Submit your proposed insert for approval and click Submit.
Tote Bag Inserts Must Arrive
Approved inserts must arrive at the designated vendor facility by the announced deadline for guaranteed inclusion in conference tote bags.
Not Sure Which Deadlines Apply to You?
Check MUFC Portal → Tasks. Your Portal identifies the deliverables associated with your specific sponsorship or exhibitor package. Some dates above apply only if you've purchased a particular benefit or plan to use an optional service.
